As a part of EarthySoul's digital communication strategy customers are contacted via email for minimally throughout the year. The benefits of fewer email communications result in higher customer appreciation and interaction rates. 
Following main events were defined as triggers for these limited email engagements.
1) Customer On-Boarding (once)
2) Seasonal Promotional Communications (three times a year)
3) Been a while... (twice a year)
4) News and Updates (twice a year)
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